The CEO of the Government Office for Technology Transfer (GOTT), Alison Campbell, is moderating an interesting new podcast series ("Intellectual property (IP) as key commercial asset: the essentials") on behalf of the European Patent Office (EPO).
In this second episode, Alison speaks to Antonio López, a senior patent expert with Telefonica, to understand how one could turn their ideas and creativity into profit. More specifically, this episode aims to find out how one could commercialise their patents and other intellectual property (IP) to grow businesses.
Antonio guides listeners through some of the critical points to check before investing in any form of IP. Alison and Antonio also discuss why analysing what others have worked out before you will help you learn about what you can protect, where to find this valuable information, and how you could use it to find alternatives and avoid unpleasant surprises later in the process.
You can listen here on whichever platform you use to get your podcasts.