CEO of Government Office for Technology Transfer (GOTT) Alison Campbell has moderated an interesting new podcast episode on behalf of the European Patent Office, as part of their Talk Innovation series. The series features expert presenters and guests who provide their perspective on technology trends and highlight ground-breaking inventions.
In this episode, Alison speaks to Maija Itkonen, serial entrepreneur and founder of the company Gold and Green. The company developed an entirely new plant-based protein and brought a range of new food products to market. Alison and Maija speak about intellectual property, the importance of protecting it, and thinking about it as an asset to attract partners and investors.
You can listen here on whichever platform you use to get your podcasts.